DUDE NEW ORIGIN
The acronym of these three words is the synthesis of the name. The new origin of the “dude”, the new metropolitan flâneur, the citizen of the world. A simple, direct, easily recognizable name that can be pronounced in different languages. DUNO is a vision of a timeless brand, disconnected from a particular place but influenced by every corner of the globe, from which it absorbs continuous inspiration.
Research and tradition combined with a sartorial study of volumes and a careful selection of materials, outline the creative and productive approach of a new vision of outdoor fashion.
The idea of travelling leads us to observe the world, trying to draw inspiration from everything that surrounds us, with the desire to seek extreme functionality in every single detail that is part of our garments. We like being influenced by many different languages, from architecture to cuisine, from music to literature, without boundaries, without barriers, in a state of absolute Open Mind. The goal will always be the continuous pursuit of the perfect garment, where functionality and style coexist in harmony, evolving time after time due to the interest, the desire to experiment, where ideas and experiences lead to the writing of new chapters and the creation of new garments.
VALUES.
We approach our projects with responsibility, without distancing from our values. DUNO is synonymous with the expression of taste, a brand in continuous evolution, projected towards constant development. We create a technologically advanced product, unique and unconventional, a symbol of an artisan culture open to research and innovation. From research to production and in each subsequent phase, we shape an identity that stays true to its own roots, pursuing an ideal of timeless elegance.
RESEARCH.
Curiosity is the common denominator of all staff members. Our multiculturalism makes us explore and share different experiences.
We draw inspiration from every latitude: visions, materials and colors to discover. Suggestions and ideas are transformed into new outerwear. A techno-sartorial short circuit, casual in its setting, high-tech in its characteristics of use. The collections that come to life from season to season offer innovative products, without borders, but always anchored to tradition, high quality, uniqueness, where creativity coexists in a perfect “trait d’union” with innovation. The most fascinating part of our work is the discovery and choice of the most interesting and avant-garde fabrics, as well as the most unconventional accessories. The creation and intuition of new trends lead us to create unique, practical garments that meet our expectations and those of our customers.
PRODUCT.
Each collection is a glance towards the future, a reality in continuous evolution that is realized in the research of an essential design and in the realization of a sophisticated image that lasts in time, enclosing linearity and uniqueness. Behind every single garment, we put an absolute attention, where the choice of every single element, from the proposal of colors to fabrics, is never trivial. Pure, light, clean lines, delicately designed on technical fabrics, put the garment at the service of the man and not the opposite. The volumes are never exaggerated in one sense or another, as well as the colors that are never excessive. A mix between a selection of classic traditional pieces and garments from the technical wardrobe.
LABELS.
Four unique identities, each defined by its own aesthetic and performance-driven character, created to meet the needs of a dynamic, international audience constantly on the move.
